Barnard Construction 50th Anniversary
Case Study: How bao Helped DC Pro Capture Barnard Construction Company’s 50th Anniversary with Behind-the-Scenes Production Support
When DC Pro was tasked with putting together Barnard Construction Company’s 50th Anniversary Celebration, they needed a video production partner that could seamlessly integrate behind the scenes, capture authentic moments, and simultaneously create high-quality marketing assets—all while delivering a compelling event recap video. That’s where bao came in.
Our role was to provide production support for DC Pro, ensuring they had everything they needed to tell Barnard Construction’s story while also building a library of versatile content that could be used beyond the event itself.
The Challenge: Capturing the Essence of a Milestone Event
Celebrating 50 years in business is a big deal, and Barnard Construction wanted an event that truly reflected their legacy, culture, and impact. DC Pro needed to document the celebration in a way that:
✅ Highlighted the people, projects, and values that define Barnard Construction
✅ Captured the energy and significance of the event from a behind-the-scenes perspective
✅ Created engaging marketing content that could be used long after the event was over
✅ Delivered a polished event recap video that would bring the celebration to life for those who couldn’t attend
With so many moving pieces—guest speakers, company highlights, live entertainment, and heartfelt moments—we had to be strategic about how we captured the event to ensure we got everything needed for both DC Pro and Barnard Construction.
Our Approach: Behind-the-Scenes Storytelling Meets Marketing Strategy
To deliver maximum value, we took a multi-layered approach to production. Our goal was to seamlessly support DC Pro while capturing high-quality footage that could serve multiple purposes.
🎥 Behind-the-Scenes Event Coverage
Rather than just filming the event at surface level, we immersed ourselves behind the scenes, documenting the setup, key interactions, and the team in action. This approach gave DC Pro unique storytelling angles and a more personal, authentic look at the celebration.
📸 Marketing Asset Creation
While capturing event footage, we also shot high-quality marketing assets that could be repurposed for social media, promotional materials, and future brand storytelling. This included:
Cinematic B-roll of the event atmosphere
Candid, realistic photos of the set up and event
Team interviews to capture Barnard Construction’s history and culture
Action shots of DC Pro’s production process, giving them content for their own brand promotion
🎬 Event Recap Video Production
After the event, we crafted a high-energy, visually compelling recap video that:
Highlighted key moments from speeches, interactions, and celebrations
Showcased the company’s history and impact through archival content and interviews
Delivered an emotional, engaging narrative that resonated with both employees and external audiences
The Results: A Win-Win for DC Pro and Barnard Construction
By partnering with bao, DC Pro was able to focus on their creative vision while we handled the production logistics and additional content capture. The result?
🎬 A polished, engaging event recap video that captured the essence of Barnard Construction’s milestone anniversary.
📢 A library of high-quality marketing assets for DC Pro and Barnard Construction to use across platforms.
🎥 A behind-the-scenes documentary-style perspective that elevated the storytelling beyond just the event itself.
💡 Future-proofed content that both companies can continue to leverage in branding and promotional efforts.
Why This Collaboration Worked
✅ Seamless Production Support – We worked in sync with DC Pro’s team to ensure smooth, efficient content capture.
✅ Multi-Purpose Content Strategy – Every shot was intentional, serving both the event recap and long-term marketing needs.
✅ Authentic Storytelling – The behind-the-scenes approach gave a unique, personal feel that resonated with audiences.
Looking for a Production Partner? Let’s Talk.
At bao, we specialize in helping production teams and brands bring their stories to life through strategic, high-quality video content. Whether you need behind-the-scenes coverage, marketing assets, or a stunning event recap—we’ve got you covered.
📩 Let’s collaborate! Contact us today.