Case Study - Scissortail Knits
Bringing Craft to Life: How bao Helped Scissortail Knits Share Their Story
At bao, we believe every brand has a unique story waiting to be told. We had the opportunity to collaborate with Scissortail Knits, a locally owned indie hand-dyed yarn company based in Broken Arrow, OK that is built on passion, family, artistry, and the love of handcrafted quality. Their dedication to creating beautiful, sustainable knitwear deserved a brand film that reflected their heart and soul.
The Vision: Weaving a Narrative as Strong as Their Craft
When Scissortail Knits approached us, they weren’t just looking for a video—they wanted a film that captured the essence of their brand. From the tactile beauty of their yarns to the meticulous skill behind every fiber, their work is a labor of love. Our challenge was to bring that craftsmanship to life on screen, making viewers feel the warmth, tradition, and artistry woven into every piece.
The Approach: A Story-Driven Brand Film
To create an authentic and visually stunning brand film, we focused on three key storytelling elements:
🎥 Behind-the-Scenes Craftsmanship – We filmed the intricate details of what goes into their beautiful products - from their all natural yarn dyeing process, to the hand twisting of each hank and careful winding into beautiful presentations, every fiber of their yarn tells a story, and we wanted to showcase that care.
🎤 Passion in Their Own Words – Instead of a scripted voiceover, we captured candid interviews with the founders. Their genuine love for their craft shone through as they spoke about their journey, inspirations, and dedication to production.
🌿 Aesthetic That Reflects Their Values – We designed the visuals to match Scissortail Knits’ brand—soft, warm lighting, natural textures, and an intimate, cozy feel. The goal was to make the viewer feel as if they were right there, running their fingers through the fabric and experiencing the process firsthand.
The Impact: Bringing the Brand to Life
The final film not only showcased Scissortail Knits' products but also shared their story in a way that connected emotionally with their audience. The response was incredible—customers resonated with the passion and purpose behind the brand, reinforcing the value of handmade, sustainable craftsmanship.
At bao, we’re honored to work with brands like Scissortail Knits, helping them bring their unique identity to life through cinematic storytelling. If you’re looking for a brand film that does more than just showcase a product—but tells a story that sticks—let’s create something unforgettable together.
Ready to capture your brand’s essence on film? Let’s chat!